Built by hand, funded by us, on a mission.
Depot is the Asset Intelligence Platform: one place to know the health, cost and lifecycle of every asset an organization depends on. This page is the part we don't put in the product tour: who is behind it, how it is paid for, and why it exists.
Self-funded, on purpose
Depot Holdings Group, Inc. has taken no outside capital. Every line of the product, every server it runs on and every hour of support has been paid for by the people building it. That is a choice, not a circumstance.
It means the only people we answer to are the customers using Depot. There is no growth target set by someone who has never run a fleet, no pressure to add seats to an invoice, and no roadmap written to impress a board. When a customer asks for something, the question we ask is whether it saves them money or keeps a machine working longer. If it does, it gets built.
Bootstrapped from the ground up
We did not start with a pitch deck. We started with the problem: organizations that depend on equipment usually cannot answer three simple questions about any one machine. Is it fit to work today? What does it really cost to keep? Where is it in its life? The answers were scattered across clipboards, spreadsheets and a maintenance system the field never logged into.
So we built the database first and the screens second. Every inspection, meter reading, fault, work order and dollar of spend lands on the asset's own record, and the database enforces that rather than trusting an app to remember. We wrote the tests before the features, made every automation safe to run twice, and shipped one codebase to the web, iOS and Android so nobody has to buy a second product to bring the field along.
Bootstrapping shows up in the details. We self-host our own build runner to keep costs down. We load a customer's fleet from a spreadsheet for free rather than selling an onboarding package. A person answers support. We would rather grow slowly with customers who stay than quickly with customers who churn.
The mission
Three things, in order.
Save money. Small faults caught during a morning inspection are cheap. The same faults found at breakdown are expensive, and the downtime is more expensive still. Depot exists to make the cheap version the default: capture takes seconds, failures arrive with a photo attached, and the serious ones become assigned work before anyone has to chase them. The pricing follows the same logic. One flat rate per active asset, unlimited users, month-to-month, and an asset that retires stops billing.
Extend useful life. A machine that is inspected on schedule, maintained on its real usage rather than the calendar, and repaired before wear becomes damage runs for years longer than one that is not. Longer life is the cheapest capital there is. Depot keeps the whole history on the asset, so the replace-or-repair decision is made on evidence, and the answer is more often "repair" than people expect.
Help others. Asset intelligence is produced at the asset, by the operator who notices the leak, the technician who closes the work order, the driver who logs the meter reading. Tools that charge per seat push those people out of the system. We put them in it, on day one, at no extra cost, because they are the ones who make the work safer and the record true. And when a fleet manager, a facilities lead or a public-works crew needs a hand getting started, we give it.
How we work
Small team, plain English, no required term contracts. We publish what we collect and why. We tell customers what changed in every release. We would rather fix a real problem for one organization than announce a feature for none. If Depot ever stops saving customers money or extending the life of what they run, we have lost the thread, and we would want to hear about it.
Get in touch
Email [email protected] and a person will reply. If you want to see the product first, every industry page on thedepot.io ends in a live demo of the real app, with no signup and no sales call.